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VOLKSWAGEN Soundmachines – The Product

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  • // an interactive installation delivered by The Product* for VolksWagen at IAA 2011 Frankfurt
    // all rights reserved © The Product* - for more detailed info please click here
  • Abstract
    The Product* was asked to deliver a comprehensive interactive experience for visitors in occasion of New Beetle launch at the International Motor Show in Frankfurt. Soundmachines is an installation which features a tangible interface of 3 custom-built graphic turntables for the DJ to mix live. Sound reactive visuals get then displayed on a 30 meter led screen and blended with audience generated shapes thanks to a motion tracking system.

  • Final application. mode 0 > when in standby only air streams are visible - mode 1 > song gets played, recorded as a short sample from top to bottom and the displayed from left to right - mode 2 > bass line kicks in - mode 3 > audience motion gets visualized - mode 4 > overall feel 
  • Final concept. A combination between a wind tunnel and Joy Division's cover of  'Unknown Pleasures'

  • Final concept. Initial sketch in illustrator with stylized shape of New Beetle and user generated visuals
  • Who did what
    Concept: TheProduct*
    Design: Patrick Kochlik (table), Jens Wunderling (turntables), Lorenzo Cercelletta (tonarms / headshells)
    Visuals: Lorenzo Cercelletta (sketching / processing), Patrick Kochlik (coding), Jens Wunderling (coding)
    Coding: Patrick Kochlik (main app), Jens Wunderling (main app), Andreas Schmelas (video tracking)
    Physical Computing: Patrick Kochlik, Jens Wunderling, Matthew Karau
    Mechanics: Matthew Karau (turntable motors)