The Private Space identity
- Branding ServedProject Featured On:Branding Served — 1/5/13
- The idea of "Space"
The Private Space is a meeting point for art and design lovers. More than 400 square meters with an exhibition gallery, a shop&coffee, an editorial label and a last generation print. - It is an open space for literature, photography, music, illustration, fashion and design, and audiovisual.
- Lo Siento developed the art direction and all the integral design for The Private Space.
- The identity is based upon the idea of "space", creating an abstract form through the letters in the brand's name.
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