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  • The idea of "Space"

    The Private Space is a meeting point for art and design lovers.  More than 400 square meters with an exhibition gallery, a shop&coffee, an editorial label and a last generation print.
  • It is an open space for literature, photography, music, illustration, fashion and design, and audiovisual.

  • Lo Siento developed the art direction and all the integral design for The Private Space.
  • The identity is based upon the idea of "space", creating an abstract form through the letters in the brand's name.