The Principles of Good Typography.
" Rudolf Rudovsky used to ask,
‘How do you expect to have great architecture when you wear such terrible clothes ?’ "
‘How do you expect to have great architecture when you wear such terrible clothes ?’ "
The same principle applies to the relationship between design and typography.
The correct or incorrect typeface has the power to make or break a design.
so many of todays well known brands and the connections we make with them are through the typeface/ fonts that are used.
