The Place is a new Nightclub opening in the centre of Newcastle, The club is very modern and highly contemporary and required the correct branding to match. Keeping it bold and simple was the main prerogative. Heavily influenced by Pop-art, a lot of the flyers and artwork run with a simplistic but yet colourful theme. Eye catching and straight to the point. The project ranged from creating an identity which then could be expanded upon with merchandise and advertising, such as flyers, posters, staff t-shirts and badegs etc.