Philadelphia Academies LLC handed us the challenge of conveying super hero imagery with a twist to appeal to the target audience consisting of… Read More
Philadelphia Academies LLC handed us the challenge of conveying super hero imagery with a twist to appeal to the target audience consisting of influential members of the business community in Philadelphia. With the concept “You don’t need a cape to be a superhero”, my vision for the invitation was to convey the everyday businessperson as a superhero.
In designing this project we had experimented with several styles of comic art, but the one we really thought hit home with the target audience was the retro comic style of the Ben-Day dots and one color interior art. The majority of the invitation recipients were individuals between 40-60 years of age; so with this being a charity-based event, our target objective was invoking a sense of nostalgia in the attendees through the art, thus encouraging the patrons to donate and to give back to the future generations of the community.
As previously stated, we wanted to invoke nostalgia and also incorporate a leave behind for each individual receiving the invitation. To do so, we made the invite into a keepsake in itself by designing the invite to open into a 50’s era “cinematic-style” poster, something the recipient wouldn’t just toss to the side or dispose of, but rather pass around the office or display, generating further interest in the event. Much research was undergone in evolving the style of the art into something we thought was a perfect combination of art and function. I wanted to somehow give the feel of a comic book, but still retain the functionality of an invitation. The cover and insides were drawn into the style of a comic book, but without having individual pages, allowing for it to unfold into the movie poster.
In the early stages of the creative, I also noticed the honorees fit perfectly into the role of the Fantastic 4, so I drew them as so in the keepsake movie poster. As a bonus, I suggested the printing and framing the honoree’s characters for each individual honoree as a take-home and token of appreciation, which they can hang in their office or home, going above and beyond for the creative brief.
Work Done at 20/10 Solutions
Creative Director: Joe Warner Read Less