The Other Ninety
A Publication on Design Efforts in the Third World
Given the subject of engineering and industrial design efforts focused on third-world need, I designed a publication system to be used across each month that the publication was to go out. Utilizing page real estate and the power of type to create its own grid structures across the page, I aimed for a very open, but organized feel. The idea was to create a clean, manageable mood in contrast to the not-so-manageable series of social and economic issues. The title came from the idea of "the other ninety percent" of the world for which affordable designs are rarely made. The main typeface used for the article titles is Quicksand.