THE ORIGINAL IS STILL THE BEST
The Coffee Bean & Tea Leaf is celebrating it's 50th Anniversary in 2013. Celebrating it's legacy of originality, we designed a campaign around The Original Ice Blended, the world's very first blended coffee drink. Applying it's signature purple color pallette and a new typographic flavor, this campaign celebrates and relaunches the original Southern California classic.
My designs are featured on campaign material including a food truck, ad posters for in store and outdoor promotion, retail shopping bags, barista apron buttons, and barista t-shirts. All items will be produced and featured Internationally in Summer 2013.