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Branding: "The Odd Couple" theatrical production

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  • The adaptation of Neil Simon's famous play, "The Odd Couple" needed a distinctive visual identity that differentiated it from the primarilly photgraphy-based branding seen in Lahore.
    Clients chose to go with illustration as the primary means of communication and commissioned designs for posters, brochures and tickets. I decided to illustrate the main characters in the play and highlight their distinct personalities using doodled background tiles.
  • The brochure
  • The tickets
  • Poster design