The Norwegian Opticians' Association approched Coor Media, wanting to enlist more students for the Optometry study in Kongsberg. We developed a recruitment campaign with "become an optician" as the main message. We designed a new visual profile (logo, colours, typography, design guidelines, photo), a website, rollups, flyers, a brochure, a micro screen, a Facebook profile, an Istagram account, and the competition "your moment". The competition focused on the great moments of being a student, so we wanted people to photograph their finest moments and upload them with #dittøyeblikk and @blioptiker. We received many great contributions, and three people won gift cards for sunglasses.