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Bēhance

The Nordic Railroads

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  • School Assignment
     
    The pitch was to design a corporate identity for a fusion between the danish (DSB), the norwegian (NSB), and the swedish (SJ) railroads in Scandinavia.

    The bookmark is a simpel and clean symbol with a reference to the old wing-wheel, instead the wheel has been exchanged with a train-track. The tracks symbolizes the present and the future where trains will be driving on magnet. Furthermore the symbol is formed so it looks like a throne, which represents the Scandinavian Royal Family.

    To avoid any confrontations between the three countries, I have chosen a green (neutral) color representing climate and environment, which is one of their main objectives. Also it is important to let people know it is an experience to travel with train, where comfort and time is highly valued.