Our potential customers all over the world do not always keep up with the modern trends of advertising industry. Our agency deci… Read More
Our potential customers all over the world do not always keep up with the modern trends of advertising industry. Our agency decided to address that by organizing special educational workshops and invite executives for targeted companies in order educate them and show them how latest advertising trends can help them. The initiative was named after popular book — «Punky Business»
Get the executives from various companies to participate in the workshop and learn about new effective advertising solutions. We positioned our workshop as a potential turning point in the history of their business, a point which drastically propelled their companies to tremendous success and world recognition.
For each target company we created a custom mock version of the local popular newspaper dated 2052.
On the front page, amongst appropriate futuristic news articles there was a main story about the targeted company’s amazing success. It being the partner of 2052 Olympic Games, paying out huge dividends to its investors, breaking records on stock market, gifting all of their employees brand new golden “Bentleys” etc.
A framed copy of the newspaper from the future was delivered to the executives of the 100 targeted companies along with the workshop invitation.
The newspaper of the future became very effective invitation solution - 94 of the total 100 targeted companies sent their representatives to participate in the workshop.
The event itself was a tremendous success, and as a result a number of participants turned into paying clients. The workshop also greatly increased loyalty amongst the existing client base. A number of the participants has retained the framed invitation as an exhibit on within their organization. Because good news from the future — is always a good news! Read Less