The New Yahoo! Mail
- The New Yahoo! Mail
- This worldwide integrated campaign was developed to migrate 300 million Yahoo! Mail users from two expiring platforms over to their new Yahoo! Mail. To parallel the visual experience of the new mail product, I wanted to keep the campaign's art direction bright, modern, fun, and innovative while maintaining the irreverent personality of the Yahoo! brand. I knew Panda Panther would be the perfect animation house and they proved to be an amazing partner.
Role: Art Director
- For broadcast and web use, we created one 30 second anthem and three 15 second shorts.
- Full page takeover on yahoo.com
- Animations were also adapted to run at AT&T Park: