The New Range Rover
September 2012 saw the launch of the All-New Range, a project involving the design and creation of a series of assets for both media and internal usage.
To support the Global Reveal, a suite of studio and location shots were produced (shoot locations ranging from the hills of Scotland to the dunes of Morocco). A hard back, luxury media pack was designed and printed to accompany the cars reveal at Richmond and subsequent media and Motor Show events.
To aid in delivering capability and technical messages to key global audiences, a series of ten short films entitled 'Stories of Substance' were produced alongside a bespoke event based multi-language iPad app.