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Bēhance

  • The new Business Class is now the world's best Business Class 
    Cathay Pacific Airways
    Voted 2012 Skytrax's World's Best Business Class
  • A new Business Class deserves a new print look. We enlisted the talent of award-winning photographer Pete Seaward and created print ads with a minimalist feel that let consumers focus on the seat – much like they would on a beautiful piece of design. We wanted to do justice to the product, leveraging its fantastic design by treating it like a piece of design instead of just another Business Class seat.

    The campaign is one of the airline's most successful product launch.