- We worked on re-inventing the hashtag & chose some minimal typefaces that would compliment it. We sent the first draft of branding out in just about a day.Choosing a Typeface
- After the first draft was out, we revisited our brief & decided to add more value to it.The idea behind #NAMA is essentially “digital thought leadership” which meant that the branding had to also represent decisiveness, stability & progress along with just portraying the digital space.Revised Brief 2Keywords: decisiveness | Stability | Progress | Digital Conversations
- After much thought the font, the symbol & the font were finalized.
- Stage Backdrop:
The next mammoth task was to create an interesting visual for the conference that would be memorable & would still summarize all that the conference is about.
- Sometimes adding sometimes subtracting; The final visual was a plethora of mini infographics covering all the areas that the conference covered.