Visual identity for the Museum of Sønderjylland - a Danish group of museums fusioning into one of modern art. The inspiration behind this visual identity is built on the often use of timelines in defining art. Especially interesting is the modern art age on the timeline as it is defined as being a definite milestone in art and a very rule breaking and rebellious time.
With this art timeline and modern art itself as an inspiration, we made a stilized version of the art timeline with ofcourse modern art as the skewed point on the timeline symbolizing it's difference from previous art. Working with the skewed line, we made a font (based on Century Gothic) with a change between straight and skewed lines - a font symbolizing the modern art period. The project was made in collaboration with Kasper Pyndt.