The Museum of Chinese in America (MOCA) is dedicated to preserving and presenting the history, heritage, culture and diverse experiences of people of Chinese descent in the United States. The greatly expanded MOCA at 215 Centre Street is a national home for the precious narratives of diverse Chinese American communities, and strives to be a model among interactive museums.
In this branding project, I redefined the visual system of the museum and used a simpler and clearer way to express the museume logo. The new logo is easily regarded as a capital letter "M" assembled with two symbols"人", which is a Chinese character means "human". It represents the theme and objective of the museum(M) : the immigration history of Chinese people (人) in the States.