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The Morton Arboretum Perennial Report

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  • Web-based annual report — a new, sustainable way of distributing annual report information for this Chicago-area nonprofit. Developed the overall look and interactive interface to draw the viewer into the experience, with stories about the Arboretum's programs and people, video testimonials and an easy-to-search list of donors and other supporters. Worked with interactive team and copywriter to create a "book" experience for the viewers, to ease the transition from their traditional report to an online experience.