The Mortgage Works - Brand Building
Focusing on the TMW brand values and personality, rather than changeable attributes such as products
and services. The campaign focused on TMW’s brand heritage, whilst injecting definitive TMW personality
and humour.
and services. The campaign focused on TMW’s brand heritage, whilst injecting definitive TMW personality
and humour.
With over 20 years experience in the market place, TMW had seen brokers through both the good times and the bad. Thus we employed a campaign that reinforced the message that no matter the circumstances, TMW was there to support brokers, with the headline of ‘Rain or shine. The Mortgage Works’. Drawing inspiration from Gene Kellys’ Singing in the rain’, we created quirky imagery and subsequent animation of the TMW figure dancing in the rain to visual support the campaign message
Successful brands deliver on a promise. Great brands go one step further. They bring that promise to life
at every opportunity. We help brands to shape their promise and express it through design. We call it
mark-making*. It’s who we are and what we’re passionate about.
at every opportunity. We help brands to shape their promise and express it through design. We call it
mark-making*. It’s who we are and what we’re passionate about.
