The Mo’ Bros were developed to fill an apparently unfulfilled niche: emergency costumes. In a society which clearly has a fondness for costumes, given entire days or events are dedicated to playing dress-up, costume packaging is a natural problem worth solving for any designer. Combine that with a society that adores a quick fix, and too often finds themselves overworked and out of time, and the result is clear: emergency costume packaging.
Each of the five packages is based around the personality of their moustache, and additional costume elements. The moustache provides an immediate and humorous association with the character, and faith that the rest of the content will deliver on the cohesive costume set. Though there are only five characters in the set, the versatility of the concept is evident, and could easily be extended to create an infinite number of characters.