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Bēhance

The Midland Hotel Identity

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  • The Midland Hotel Morecambe is an Art Deco-inspired tour de force with 44 modern 30s-inspired rooms, 6 rooftop suites, a top-notch restaurant and ultra-stylish bar. This architectural icon Houses an extensive 'future classic' chair collection and has been lovingly restored to its former glory by Urban Splash.Working closely with Union North Architects and design colleague Sarah Humphreys our aim was to compliment the hotels heritage whilst creating a modern twist. A colour palette was chosen to match various colourways from the hotel's areas and materials were carefully selected to be as sustainable as possible.The concept behind the printed items was white>reveal>colour as the whole facade is coated in a beautiful white sparkling render, when inside bright & vivid colours sit alongside a more muted palette.