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  • The Meat Counter
    Burger and a beer. Done.

    The Meat Counter is a gourmet burger restaurant that believes people want a good burger and
    a cold beer, full stop. The idea to just 'cut the fat' and serve a very simple yet elegant product,
    that is versatile, to be able to sit 'in' or take 'out' and eat. My challenge, to design a brand that encapsulates the simplicity of the product and doesn't need an introduction. I wanted to capture the kitchens noises and atmosphere as a chef finishes cutting the meat and 'bang' the cleaver
    is left in the cutting board...'Lets serve'.