The Meat Counter
Burger and a beer. Done.
The Meat Counter is a gourmet burger restaurant that believes people want a good burger and
a cold beer, full stop. The idea to just 'cut the fat' and serve a very simple yet elegant product,
that is versatile, to be able to sit 'in' or take 'out' and eat. My challenge, to design a brand that encapsulates the simplicity of the product and doesn't need an introduction. I wanted to capture the kitchens noises and atmosphere as a chef finishes cutting the meat and 'bang' the cleaver
is left in the cutting board...'Lets serve'.