The Internet has changed the way we access information, our purchasing behaviour, and how business works.
For many business people the Internet is still a big unknown. Whilst we use it daily in our professional and private life we are often unclear on how to use the web as a business asset.
The Internet combines a challenging mix of skills and knowledge and we often get distracted by focusing on the small details, leaving out the main question: ‘How can my website be profitable?’.
This document tries to challenge you to think about your website from a consumer-centric perspective. It addresses clichés, preconceived ideas, and the most common issues that avert our focus on the important.
Written By Simon Jansen