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Bēhance

The Making of a Corporate Font

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  • THE MAKING OF A CORPORATE FONT
     
    ABOUT THIS PROJECT
    When a microprocessor manufacturer decided they needed a new font worthy of the digital age, they didn't just pick out a font that had already been designed. They started from scratch to create a custom font that was designed for large sizes on a billboard and also small sizes to be viewed on digital devices. The font also had to be expressed in as many languages as possible. The creation of a custom font, as it turns out, is much more complicated than I had thought. Documenting the process took us from New York to California and then across the pond to London.
     
    Directed and Shot by Matt Pizzano & Kevin Osgood
    Editing and Art Direction by Kevin Osgood