Tom Love's profile

The Lucky Strike Project

SHARING MY COLLECTION OF
EXTRAORDINARY - ORDINARY OBJECTS
SUPPORT THIS PROJECT HERE http://kck.st/XAt1Og
A project turning the ordinary into the extraordinary, with a beautiful A2 screen print of a Lucky Strike Green Cigarette Packet.
I'm a graphic designer, but I have a dark, shameful secret. I'm an obsessive collector. I'll start collections of anything! I can walk into a second hand shop, flea market or boot sale, pick up something old and instantly fall in love. I'm never happy with just one though. I need more, I need to find and collect all their friends, until I have enough of them to fill a box. I then put that box in my cupboard, a cupboard of things I've collected and loved.
I'm here because I want to share my collection with all of you. But how when I am here and you are there? Well, here's how. I've decided to start creating beautifully, lovingly crafted screen prints of some of my most favourite things that I've collected and bring them, and their extraordinary stories to life.
My first project is The Lucky Strike Project, and here's why... This project pays homage to the patriotic cigarette packet that went to war but never came back the same, the iconic Lucky Strike Green.
As World War 2 broke and the U.S declared war on Germany and its allies, the materials American Tobacco used for the original green packaging, including its copper foiling were needed for the war effort. American Tobacco used highly prized chromium to produce the green ink, and much needed copper to produce the gold-coloured trim. A limited supply of both materials were available as chromium was used to paint tanks and artillery whilst the copper was needed for bullets.
 
This was seen as a perfect opportunity to re-design the packaging to appeal to a female audience. American Tobacco declared that "Lucky Strike Green had gone to war" and started to phase in a new white packet design with red dot which has become synonymous of the mid century modern era through television shows such as 'Mad Men'.
I have scanned in my beloved Lucky Strike Green Cigarette Packet and brought it back from the trenches in all it's pre war glory as a stunning A2 screen print.
 
These A2 prints use true to the original colours, including a stunning Lascaux metallic gold ink on a high quality, GF Smith Pale Grey Colorplan 275gsm paper. Each piece is hand signed and numbered as part of a limited edition of 50
The Lucky Strike Project
Published:

The Lucky Strike Project

A project turning the ordinary into the extraordinary, with a beautiful A2 screen print of a Lucky Strike Green Cigarette Packet.

Published: