The Lot was a temporary hospitality venue for the University of Southern California during the years that the Ronald Tutor Campus Center was being constructed. Due to The Lot's odd-looking shape and uncanny location of an exposed parking lot, a strong branding, marketing and web presence was needed in order to gain campus support and add credibility as an acceptable food venue.

The The Lot's branding initiative was recognized by HOW magazine and won an outstanding educational merit award in the In-Howse design competition.

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Creative Direction: Jeff Ratto
Art Direction: Ian Evenstar
Design: Jeff Ratto, Nathan Goldman, Alex Maloutas, Ian Evenstar Read Less