London Tea Co. gained distribution at a super-premium price: £2.29 for a pack of 25 bags, compared with £1.14 for Twinings and 60p for Clipper. From listings in 7 Fresh & Wild stores, 3 Planet Organic stores and a handful of small independent stores, it gained new listings in 200 Pret a Mangers and 750 Tesco stores.
Whilst new products usually receive 2 facings, LT Co. received 6.
In 6 months, average monthly sales are up by 2400% without any other brand building activity.
Average monthly sales transformed from 2,000 to 50,000 units a month following the re-design. The design fee was recouped within one month.
“The London Tea Company makes the finest gourmet teas. We needed our packaging to reflect this and jkr achieved it perfectly. Our amazing sales growth is a testament to this.”
Dr Dinuk Dissanayke, Owner, LTCo.
Origami style packaging negates the need for staples or glue.