Lolli-pop is the latest conceptual still life project
by Italian born photographer Massimo Gammacurta. His lollies are edible icons, he handcrafted each one with real hard ball candy. The brands are as sweet as candy for the palate and the eye. The brand
association has in fact been replaced by a new meaning through the materiality
and the abstract action painting dynamic gestures. When Massimo first
distributed his lolli-pops on the Internet as an art experiment, interest
amongst bloggers and fashionistas exploded. With this book, his lolli-pops of
world renowned brands are released into the world once again for consumption,
but now in print…
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