A comprehensive brand identity was created for the 300-bed, student housing development in downtown Buffalo. In less than a year, we generated over 1,300 qualified leads by employing a mixed marketing strategy that included a heavy dose of digital advertising. As a result, the Lofts’ website averaged 4,000 visitors per month and the goal set for first year lease sales was exceeded by 20% in a highly competitive marketplace that included several privately owned and well-established student housing developments.

The design of the Lofts at 136 website was two-fold: inspiring graphics and clean organization. The color palette and imagery evoke a modern, inspiring collegiate atmosphere that promotes community pride and creativity. The site is organized by college, which allows smoother navigation for students and increased search optimization for advertising.