A comprehensive brand identity was created for the 300-bed,
student housing development in downtown Buffalo. In less than a year, we
generated over 1,300 qualified leads by employing a mixed marketing strategy
that included a heavy dose of digital advertising. As a result, the Lofts’
website averaged 4,000 visitors per month and the goal set for first year lease
sales was exceeded by 20% in a highly competitive marketplace that included
several privately owned and well-established student housing developments.
The design of the Lofts at 136 website was two-fold:
inspiring graphics and clean organization. The color palette and imagery evoke
a modern, inspiring collegiate atmosphere that promotes community pride and
creativity. The site is organized by college, which allows smoother navigation
for students and increased search optimization for advertising.