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The Living Principles for Design

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  • SYNOPSIS: What began as an opportunity to create an informational book turned quickly into a concept that would grab the attention of the creative industry by their feet. Analyzing the current documentation in an effort to comprehensively understand and translate the content, a creative spark screaming ‘bamboo’ arose. Research revealed a meaningful connection for it’s ideas through Chinese culture, poetry, and art. To create a visually stimulating publication matched with technical beauty and form, an inviting and purposeful solution wrapped in culture was born. The solution was composed of a handcrafted, hand bound, soft-cover book.The spine was hand-cut from freshly trimmed and naturally dried bamboo, with a slice wide enough to hold the thickness of the printed book. A stitched binding was slid into the hollow inside and had a bookmark tassel influenced from Chinese culture for readers to save their place. At final size, the books physical manifestion uniquely measured 9 inches wide by 12 inches tall as an elegant representation of the connection built between Chinese Culture, Poetry, and Art - and the Living Principles for Design.
  • Hand-rendered Ink Wash Illuatrations of Contributors to The Living Principles. 
  • Additional View of Hand-rendered Ink Wash Illuatrations of Contributors to The Living Principles and supporting illustrations. 
  • An Inside spread of the book communicates the impact of the Living Principle to the Environment and Economy visually overlayed on compelling imagery and color overlays. 
  • An inside spread of the book displaying Partners and Contributors to the Living Principles. The hand-rendered ink wash illustrations were used throughout the book as seen in this image. 
  • The final cover for this book appears quite unique compared to conventional book-binding methods. The craftmaship and minute details contribute to the overall tone and personality of the book, making it a delight to flip each page to find out whats in store.