The Legacy 1963
Björn Axén.
Sweden's most acknowledged hair care brand - Björn Axén celebrates their 50th anniversary this year. As homage to it´s creator Björn Axén, a new series of premium hair care products was launched to the national and international markets.
Planeta Design was asked to create the packaging concept for the new series that would target the high-end consumer. The big challenge was to appeal to a premium segment while having a simple and clear communication about the characteristics and content of the fantastic nourishing products.
A lot of effort was put in the details - everything from the shapes of the packaging, the soft touch surface, the colors and the typography. Every little detail is taken care of and the end result is a strong and confident packaging that communicates credibility.
The products have made a huge success on the markets and the demand from suppliers has exceeded all expectations. A crazy fun project that we loved doing!
