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The Left Handed Typographer: Herb Lubalin
Exhibition Catalogue & Logo
Herb Lubalin was a prominent American graphic designer and typographer during 60’s and 70’s.
In this project I developed a name, visual identity, and a foldable catalogue for a hypothetical design exhibition of Lubalin’s works.
Due to the fact that Lubalin was born and spent his whole life in New York, this imaginary exhibition was designed to take place in John F. Kennedy International Airport gallery, New York. I put seven images of Lubalin's works on the front and dedicated the back to Lubalin's biography and his personality as a designer.