Due to government restrictions our client couldn't directly advertise their new product skew. To overcome this we decided to combine mobile tech and the brand promise to encourage men to live the life our product would normally promise in traditional advertising. The idea of The King was born.
We created an app that can curate an outing for you depending a variety of criteria. The venues and events included where those best alinged with our brand and positioning. Meaning rather than just telling people that they're life could amazing if they used our product we actually made it happen.
The app was advertisied in traditional way through print, outdoor and posters as well as through PR, seeding and social media.
This campaign was designed as a test case for what our client could do legally in the future.