"The Innovation Foundation of Western Wisconsin (IFWW) is a non-profit organization focused on growing the local economy by fostering the formation of innovation focused companies." - ifww.org
During my internship at the Eau Claire Area Economic Development Corporation, I had the opportunity to design the branding of the Innovation Foundation of Western Wisconsin (IFWW) using the existing logo. Design projects included the layout and look of the website, brochures and postcards, a PowerPoint template, and corporate style guide (not pictured).
While general branding was developed in-house, the website in particular was a strong collaborative effort of myself as the designer, the in-house web developer, and other decision-making co-workers and donors. Multiple layouts were presented and a direction was chosen through meeting discussions and direct feedback from those involved in making the website possible.