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The Indira Project, for Ford India (2009)

The Indira concept vehicle design project, sponsored by Ford, targeted the rapidly growing automobile consumer markets in India. The Indira concept vehicle is designed to serve as a mule hauler for low-income land farmers in poor agricultural areas of India. Specific to this market is for quick, practical transport to and from urban areas for commerce. The challenge also covers the necessity of a independent source of clean, drinkable water for both the farmer's family and land uses.

The body of the vehicle acts as a filtration container catch for rain water, as well as a tow-and-go feature, located at the front of the vehicle. The Indira is made with low-cost practicality in mind.
The body of the Indira has a distinct, fluid top loader bed for ease of reaching and securing cargo, as well as a catch tray for rainfall. The rainwater flows into the base of the body, where located are large mircobiotic filtration arrays that screen bacteria and debris and fresh water into a water container.
A profile detail of the upper bed design, that highlights the top loader feature.
A concept of an adjustable bed panel, attatched at the cockpit bezeling. This allows the Indira to adapt its cargo and storage to fit the user stowage needs.
The final design features a large, curved plexiglas windshield, a pass-thru entry with a cushioned bench seating (with a underpass bin for additional cabin storage), a front LED headlight projection housing that doubles as a towing bar, a double-level cargo bed with an expandable canvas tonnau for overloading, as well as a bed side-entry door panel that allows access to the bed from either side of the vehicle.
The Indira Project, for Ford India (2009)
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The Indira Project, for Ford India (2009)

The Indira concept vehicle design project, sponsored by Ford, targeted the rapidly growing automobile consumer markets in India. The Indira conce Read More

Published: