The Indira concept vehicle design project, sponsored by Ford, targeted the rapidly growing automobile consumer markets in India. The Indira concept vehicle is designed to serve as a mule hauler for low-income land farmers in poor agricultural areas of India. Specific to this market is for quick, practical transport to and from urban areas for commerce. The challenge also covers the necessity of a independent source of clean, drinkable water for both the farmer's family and land uses.
The body of the vehicle acts as a filtration container catch for rain water, as well as a tow-and-go feature, located at the front of the vehicle. The Indira is made with low-cost practicality in mind.