This project was created as a campaign for the Impossible Project, to promote their work and spread awareness about the rebirth of instant film. I created a poster, web banners, and campaign buttons.
I decided to approach this design problem by addressing the idea of “impossible.” By separating the “im” from the “possible”, the word impossible became a phrase that looked very much like, “I’m possible.” By incorporating this phrase into my work, I soon began thinking about Polaroid as having some sort of personality.
The photography was taken with the Impossible Project’s instant film. The shoes in the picture represent all the Polaroid employees that lost their jobs when the company’s instant film line dissolved. The pair of shoes that are on the man’s feet represent the fraction of former employees that started the impossible project. It can be argued that although Polaroid film is authentic, legendary, and possible, it’s the men and women behind the film that are really the ones worth praising.
The web banners display the same concept as the poster but in a slightly different format. I created both a light and dark colored banner for ease and usability across different sites.