The Idea Generation
A Gaming brand that promotes lateral thinking.
'The Idea Generation' is a teaching aid/tool that utilizes the interest school children have in video games to promote independent thought and idea creation which are key skills for any budding entrepreneur. Primarily an online gaming website, all games that appear on the site are designed to promote lateral thinking and problem solving. The brand could be expanded to include downloadable games for devices such as the NDS or Iphone.
The company uses a naive doodle style that draws from the imagery found on the back of every child's copy books. This project made it to the semi final of 'Generation Next' a competition aimed at introducing entrepreneurship to school children.