This project needed an established identity that would inform and correspond to the vision, style and approach of the boutique owner and the clothing lines the store would carry. “Modern, simple and fun.” Those were the words uttered by the owner when I asked what she was looking for.
The IN House boutique was born. A clean, modern, and fun place were women could shop, meet and talk about family, fashion and life in general. In a short time, the store has acquired great success in meeting the demands of its growing public. The IN House now has expanded to include a health spa beside the actual store.