Starsky Robinson's profile

The Hunt to Form Voltron: QR Code Scavenger Hunt

Comic-Con San Diego 2011
Hunt to form Voltron [INFOGRAPHIC]


- 16% engagement with the promotional flyers
An estimated 50% of the engaged audience located all five standees
Starsky J. Robinson

Global Social Media Marketing Manager at THQ Inc. and Consultant

Starsky Robinson is a seasoned Digital / Social Media Marketing professional who specializes in building global online brand awareness, engagement as well as measuring tangible ROI across all online campaigns. 

Mr. Robinson currently serves as the Social Media Marketing Manager for THQ Inc., a leading worldwide developer, and the publisher of interactive video games. Mr. Robinson uses a multi-platform approach, which includes a variety of mediums such as gaming, web, and mobile campaigns. He is experienced in integrating live activities and events with new media channels.

Mr. Robinson currently devotes his unique skills to building THQ Inc online brand awareness. Starsky believes that the world is evolving beyond traditional marketing and Public Relations tactics to interactive social media marketing. The evolution is heavily reliant on digital word of mouth (D.W.O.M.) which results an invaluable viral buzz. 

Starsky has a work history that includes Brand Jordan (a division of Nike Inc.), social media for celebrity Tom Cruise, and Boar’s Head Provision Company. He has mastered the art of harnessing online engagement and global brand awareness. Starsky has successfully increased point of sale and created positive sentiment for many online campaigns. 

Starsky Robinson currently manages all of THQ Inc Kids, Family and Casual digital social campaigns. This includes the uDraw GameTablet, the Biggest Loser, Marvel Super Hero Squad, You Don’t Know Jack, Costume Quest and Voltron. His position at THQ Inc. involves managing website development, influencer campaigns, and developing engaging social media initiatives. 

Born in Syracuse, New York, Starsky J. Robinson is a graduate of SUNY Albany, with a Bachelor's Degree in Communication and Marketing.
Voltron Standees 
The Hunt to Form Voltron: QR Code Scavenger Hunt
Published:

The Hunt to Form Voltron: QR Code Scavenger Hunt

Starsky Robinson: Social Media Marketing Manager at THQ Inc.

Published:

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