The Hotel Cha Am (originally known as Alila Cha Am) is a seventy nine room resort next to the beach of Cha Am, small vacation city in Petchaburi, Thailand. We worked on all design aspects of the hotel: Architecture, Interior design and Landscape architecture. The project is recognised through its boldly geometry and blunt architectural dialogue. Underneath the simple geometries of the project lies the complex thought of materiality and architectural composition vocabulary. Thus, despite those hash modern languages, the natural coherence exists, still.