Walmart
The holistic retail experience
The holistic retail experience
Brief: The holistic campaign
The work done for Walmart can be traced by how a
person would experience shopping within a hyperamrket
from point A to Z by incorporating anything form print to
event, in-store and digital.
In this campaign my team was given an opportunity not
only to form this experience, but also creating a new retail
space that transforms how shoppers shop in
Walmart stores in greater China.
Insight
The personal care category of WM in Greater China
doesn’t have the vibrancy and personality like other
retailers such as Watsons.
Idea
Inspired by serialized dramas so popular in China, the long
aged debate of who is in the right in a romantic relationship
is placed centered stage in this campaign, aptly named
“He Said, She said”.