The Hindu Campaign

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Buzz generated by the campaign:

http://www.bloomberg.com/news/2012-01-31/india-s-top-newspapers-battle-for-readers-hearts-and-souls-choudhury.html

http://www.exchange4media.com/45163_the-hindu-takes-a-reality-check-with-new-campaign.html

http://www.livemint.com/2012/01/27190104/Ed-Space--Staying-ahead-of-th.html?h=A1

http://forbesindia.com/blog/business-strategy/how-toi-woke-up-the-hindu/

http://www.sunday-guardian.com/business/toi-hindu-ad-war-heats-up-placid-chennai

http://www.indiantelevision.com/mam/headlines/y2k12/jan/janmam123.php

http://www.mutiny.in/2012/01/28/wake-up-to-the-the-hindu-times-of-india-ad-war/

http://www.campaignindia.in/Video/288330,the-hindu-takes-on-8220dumbing-down8221-with-new-campaign.aspx

http://www.bhatnaturally.com/advertising/the-hindu-stays-ahead-of-the-times-of-india/

http://www.afaqs.com/media/story.html?sid=32883_The+Hindu+reacts+to+TOI+wake-up+call;+asks+readers+to+stay+ahead+of+the+times

http://amitblogs.com/2012/01/28/the-hindu-and-times-of-india-ad-wars/

http://whataworldagain.wordpress.com/2012/01/25/brand-wars-the-times-of-india-vs-the-hindu/

http://blog.mindwars.in/2012/01/stay-ahead-with-hindu-ad-campaign-that.html

http://reviews.in.88db.com/index.php/leisure/238-news/15150-the-hindus-latest-ad-gets-hot-on-net

http://marketingfaq.net/2012/01/newspaper-wars-hindu-tvc/

http://www.rsenthilkumar.com/2012/01/going-digital-and-staying-ahead-of-times/

http://www.thenewsofindia.com/index.php?mod=article&cat=General&article=24909

http://brandstop.in/?p=3

http://www.firstpost.com/india/a-second-dive-into-the-hindu-vs-toi-war-of-tv-commercials-196404.html

http://trak.in/tags/business/2012/01/26/the-hindu-vs-times-of-india-war-video-advertisement/

http://brandrecall.org/blog/

http://www.fakingnews.com/2012/01/idiots-of-india-sue-the-hindu-for-mocking-them-in-advertisement/

http://www.sunday-guardian.com/view-askew/toi-the-hindu-advert-wars-reach-facebook

http://www.thehoot.org/web/home/story.php?storyid=5723&pg=1&mod=1&sectionId=1

http://www.tsr.net.co/profiles/blogs/do-you-think-ratan-tata-s-son-is-mukesh-ambani

http://www.imediaconnection.in/article/771/Blog/going-digital-and-staying-ahead-of-times.html

The Times of India then responded with this ad:

And the ad below was our response to the response. However, we voted against officially releasing it.

The Hindu Campaign

Published: January 30th 2012

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