The High Museum of Art Atlanta currently has an outdated web design and no smart phone app to engage its visitors. This project was centered around creating a website and an app that are immersive and contemporary.
My design strategy was to create a design that was both distinctly modern and Southern at the same time. The High's distinct architecture and metallic looking facade exude a modernity that isn't found in most of the rest of the city, however, the High finds itself nested in the cultural milieu of the American South. In order to make it distinctly Southern and obviously modern, I created a look and feel that relies on typography, technology and texture.