Production: Watson/DG Los Angeles, USA.
Work: Art Director + Senior designer
Quick Info: Pitch design done together with Creative Director Fernando Ramirez at Watson/DG.
My Role: Site design, coming up with an interactive architecture working seamlessly between desktops, ipads and smartphones. Based on one of the most talked about books in years and a #1 New York Times best-selling phenomenon, "The Help" stars Emma Stone as Skeeter, Academy Award-nominated Viola Davis as Aibileen and Octavia Spencer as Minny--three very different, extraordinary women in Mississippi during the 1960s. The site design and typography focuses on a feminine 60s feel, using a lot of big images to catch the characters expressions, mood and their story.
Creative Director: Fernando Ramirez
Producer: Tracy Robinson