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Bēhance

The Help

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  • theHelp
    Change begins with a whisper
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    Production: Watson/DG Los Angeles, USA.
    Work: Art Director + Senior designer

    Client: DreamWorks
     
    Quick Info: Pitch design done together with Creative Director Fernando Ramirez at Watson/DG.
     
    My Role: Site design, coming up with an interactive architecture working seamlessly between desktops, ipads and smartphones. Based on one of the most talked about books in years and a #1 New York Times best-selling phenomenon, "The Help" stars Emma Stone as Skeeter, Academy Award-nominated Viola Davis as Aibileen and Octavia Spencer as Minny--three very different, extraordinary women in Mississippi during the 1960s. The site design and typography focuses on a feminine 60s feel, using a lot of big images to catch the characters expressions, mood and their story.
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