THE HAPPY 8

THE HAPPY 8 is a high-quality chain hotels brand of Malaysia. The brand is enlightened from the combination of Nanyang culture and art. Design inspired by vibrant colours in the local system, mysterious national symbols as well as inclusive multicultural. It re-interpreted national culture in an unique way, combined with the advantage of the other local hotels. The brand identity system has achieved a very strong coherent brand experience while giving uniqueness to every touch-points. Customers can experience a fabulous Nanyang culture and art. The hearts filled with joy, mutual respect and culture mixture. Let’s leave the inhospitality and loneliness of urban, to enjoy a cultural and artistic journey with passion.

THE HAPPY 8 是马来西亚一家高品质，结合马式南洋文化与艺术的连锁民宿品牌。设计灵感源于当地鲜艳的色彩体系，神秘的民族符号，共融的多元文化；以独特的方式进行民族文化的重新演绎，并结合各地方民宿的魅力所在，在统一的品牌体系下塑造丰富多彩的变化性。碰撞出一份惊心动魄的南洋艺术魅力。“ 满心欢喜，相敬共融 ”让我们抛下冰冷的都市寂寞，去享受一场热情盛意的文化艺术之旅吧！

CATEGORY：BRANDING DESIGN 品牌設計

AGENCY：1983ASIA

DESIGN：SUSU & YAO 苏素 & 杨松耀

YEAR：2013

COUNTRY：MALAYSIA, IPOH 马来西亚, 怡保