Genetically Modified Organisms is an issue that has gained notoriety over recent years to a small audience. Scientists and giant corporations are constantly trying to create the "super food", food that has longer shelf life, richer taste and are resistant to disease. In doing so, they are disrupting the natural order of these organisms, taking little to no regard for the ultimate risk that could possibly affect humans and their consumption of these foods. Genetically modified foods are often portrayed in good light, stating that they are better for us, because of the extra nutrients or benefits science tries to inject in these foods. It is a topic that has it's negatives and positives juggled around.
I decided that I wanted to educate children about this subject, and give them a choice to find out and decide if GMO is in fact good or bad for us. My specific target audience were children ages 8-10. Instead of creating a motion piece, I decided to go in a traditional route and went with print. With my medium of choice in mind, I chose to write and illustrate a children's book that would teach about GMO and Genetically modified food in an easy-to-understand structure. I also felt that I needed to create some sort of colour scheme and style that would really resonate with my target audience to keep them engaged and feel "welcomed" to the book.
I created two main characters that would follow the reader along the journey through the book, aiding in word definitions and pronunciations whenever applicable. I stuck to bright, but bold colors and vector-generated graphics. I wanted the book to be image heavy, as I felt that children are more compelled to look and examine, then to read straight text throughout the entire book. I also included a few interactive pages, or worksheets that the child could work through with the knowledge they had picked up from the book.
The final result ended in a lush and colorful display of information and pictures that could be outputted to a tangible material that children could keep and reference to in the future. View the full book here.