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Bēhance

The Grove Church

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  • The Grove Church
    Logo Design

    Logo Design for a church in Fayetteville, Arkansas.  The brief called for a redesign of their old identity as there was new leadership who wanted to create momentum toward a new vision for the future.  The target audience is a bit upscale in a community that values bike trails, farmers markets, and organic foods, but also is strongly tied to several large corporations whose headquarters are in town.  The name The Grove Church was originally chosen to suggest a community who share the same source of water and support each other through deep, connected root systems.  Their style is relational, casual, passionate, and Bible-based.



  • SKETCHING PROCESS

  • VECTOR RENDERING
  • Unused Design: Icons represent their four purposes: Worship (flame), Reach (hand), Grow (leaf), and Send (arrow)
  • Unused Design: Custom typography represents plants growing together and connectedness
  • Unused Design: Tree roots growing together, supporting each other, and sharing the same source of water
  • Unused Design: Leaves form a 'g' for grove
  • Unused Design: Stylized grove of trees with custom typography
  • Unused designs: Exploration of leaf creating a G shape

  • FINAL DESIGN

  • Main Identity: Leaf motif with a subtle cross in the center
  • Horizontal Variation
  • Branded Display URL
  • Dark Background Variation
  • Horizontal Dark Background
  • Dark Background Branded URL
  • Modeled icon variation
  • Website
  • Branding scheme with four purpose icons