The Great Escape - Branding Identity
The Great Escape is a bookshop that specialises in design, arts and crafts. It is the ultimate urban hideaway for anyone and everyone who is curious. It is a place that celebrates books and offers a chance to while away from the mundane to the reader’s most inner worlds.
With this in mind I designed a logo and an identity based on typograpic negative space - revealing the inner shapes of the letters and using them to create patterns and other various elements.