For over 20 years, the Great Courses has been a trusted source for multimedia educational courses led by world-class professors and experts in history, literature, math, science, better living, religion, philosophy, and the arts. Brandon Hidalgo, CEO of the Great Courses, wished to revitalize the brand, expanding its appeal to a wider audience while maintaining the trust of its core consumer.
We did a full-scale digital and print redesign that included packaging, catalogs, advertisements,
and marketing e-mails, We designed a new logo and visual identity that retained the core attributes from the brand’s legacy while creating a more sophisticated and contemporary look and feel. We also developed a new color-coded design system for all their courses.
The brand revitalization was very successful for The Great Courses and led to a significant increase
in return across all touch points.