A brief set out by the Marketing Society. Your task is to create a campaign that retains the brand personality and style of Red Stag by Jim Beam®, but works wholly within the Portman group guidelines on responsible advertising and marketing. The campaign should be structured with the key objectives in mind of awareness and trial, and could include creative development, sponsorship, events, on & off trade promotions or experiential activity. We are not expecting you to shoot an advertising campaign – but what we are looking for is a well thought through campaign with the brand objectives at the heart of it.A brief set out by the Marketing Society.